The landscaping business is one of seasonal ebbs and flows, so it is not unusual for the phone calls to slow to a trickle during certain periods of the year. However, if you've noticed a long-term or otherwise sustained downturn in the call volume coming into your landscaping business it might not be related to those seasonal changes. Perhaps your business is relying too heavily on outdated means of getting the phone to ring. The Yellow Pages was once the king of business directories, but today's consumers search differently. If you want to keep the phone ringing, ditch the phone book and go mobile!
The Yellow Pages is still printed and delivered to countless locals across the US. While Yellow Pages directories are still available online too, these simply aren't the platforms that American consumers are turning to anymore when they have landscaping needs. You don't have to look any further than these two statistics to realize Yellow Pages and other traditional search listings are dying quickly:
Landscaping businesses are inherently local-based operations. You've chosen to focus on a particular metropolitan area or even specific suburb because it's near your base of operations, offers proximity to your suppliers, and keeps down costs for transporting employees and supplies. In order to increase brand recognition and generate revenue from these areas, it's time to forget Yellow Pages and go mobile to increase inbound calls.
It's all about changing consumer behavior. According to Statista, an estimated 141.9 billion local searches will be conducted on mobile devices alone in 2019. Additionally, BIA/Kelsey has been predicting since 2015 that mobile calls to businesses would reach 162 billion annually by 2019, and those stats have been tracking accurately. As you can tell, consumers are searching on their phones and making calls directly from those devices when they find a business they want to engage with and/or purchase from.
Read More: Why Everyone is Still Making Calls
Generating inbound phone calls offers your business a number of different benefits. First and foremost, by including your business phone number in mobile search ads, social media ads, and other digital platforms, you're reaching out to consumers on devices they're actually using (unlike Yellow Pages). Not only are you connecting with consumers on the devices they're using, but you're also connecting with them through digital ads right on a phone. All they have to do after viewing your ads is click one button and a call is initiated.
Inbound phone calls result in leads that are further down the sales funnel. These callers are ready to buy. You'll spend less time on the phone nurturing that lead and close more deals as a result. If your phones aren't ringing, it's time to ditch the Yellow Pages and get the phone ringing again with mobile ads.