As a small plumbing business in the service industry, the most valuable tool you have at your disposal is inbound phone calls. With BIA/Kelsey estimating that 162 billion phone calls will be made to companies in 2019, now's the time to maximize the potential of inbound phone calls while growing your plumbing business in the next 12 months.
Make no mistake, your digital marketing tactics should be diverse. However, if you're going to focus the bulk of your efforts on one area, let it be inbound phone calls. Consider the following statistics regarding connections generated by lead forms and live chats:
Read More: 5 Reasons Your Business Needs Inbound Calls
When consumers seek out a service-based industry such as a locksmith, tow truck, or plumbing business, there is often an urgent need for assistance. These individuals don't have time to fill out lead forms and send a chat message through your Facebook page and then wait for a response. If someone's house is filling up with water, the cost of that damage is mounting by the minute. Promoting inbound phone calls to your business by clearly displaying your business number makes it easier for customers to contact you in their time of need. As such, your business is connecting faster with consumers ready to pull the trigger and buy now.
If you compare the potential conversion rates of email, lead forms, or chat services to phone calls when your lead volume is low, inbound calls are the clear winner. Customers who are early on in the research phase may contact several providers via lead form or email, but when they call your business it gives you a chance to personally sell your service and promote your brand ahead of the competition in a shorter period of time. The time it takes to go from connection to conversion is much faster with inbound calls. As such, you can continue to grow your business even when there aren't emergency plumbing needs.
If you've recently expanded your plumbing business to a new area or opened up shop for the first time in 2019, inbound phone calls help you tweak your marketing approach faster than other methods of connection. With inbound phone calls, you'll find out faster where consumers are finding your number and what particular tools you used to promote your business helped it gain the attention of callers. This means you'll be able to tweak marketing funnels, retool web copy to be clear and concise, and redirect marketing money to the channels generating more phone calls.