Service-based companies and inbound phone calls are a match made in heaven. When customers require service, they typically want quick resolution for their issue even if the appointment they get isn't the very same day. Most consumers seeking out a landscaping business aren't looking for same-day, emergency service. However, they don't want to spend a day or two waiting on a lead form response or emailing back and forth with a team member to get the details of their project right. Inbound phone calls can help your landscaping business shine brighter than the competition and maximize your marketing dollars.
Read More: Why Everyone is Still Making Calls
Perhaps the greatest benefit inbound calls offer any business, including your landscaping business, is the ability to quickly connect with customers. Mobile searchers are not likely to write down your number and then close an ad to make a call. Even fewer searchers are going to see your ads online and then look up your phone number separately. Inbound phone calls generated from Qwickle can be quickly connected to your company with a simple tap of a Click-to-call button. Included in an ad, the button allows users to call your company right from the ad by clicking on your number of a specific click-to-call button.
Qwickle uses hyper-targeted ads to ensure that you are reaching the exact customer base when and where you want. Most landscaping businesses tend to operate in an individual city or wider metropolitan area rather than across the entire country. By targeting your ads to particular ZIP codes, your landscaping business can focus on the cities and neighborhoods closest to your supply sources so you work more efficiently and reach only those people you can offer the most efficient service.
For example, if there is a fast-growing suburb near your service area you can target ads to new residents in that area. Newly constructed homes are likely to need some landscaping service. By targeting your ads to searchers in that particular ZIP code, you are ensuring your ads are seen by those most likely to need landscaping services in the near future.
Last, but not least, you can simplify projects and serve more consumers with inbound phone calls. Rather than wasting work time responding to various lead forms or clarifying initial customer needs through email, inbound phone calls let you speak directly to the customer. You can quickly ascertain their needs, let them know what matching services you provide, and set an appointment to discuss a project.
By serving each customer faster and more efficiently, you are also free to move on to the next customer. This both boosts the reputation of your brand and increases your bottom line as you're able to set more appointments with each caller.