Inbound phone calls are a valuable source of conversions for any business large or small. If you can keep the phone at your small business ringing, you'll enjoy higher conversion rates and a better return-on-investment for your marketing investment. Before you pass on Pay Per Call, consider the benefits your business will reap as it keeps the phones ringing day after day.
The first benefit of Pay Per Call for small businesses is higher conversion rates. The primary factor in determining the success of any marketing campaign is gauging the percentage of traffic that leads to a sale. In this area, Pay Per Call is superior to other forms of marketing. Customers that take the time to call your business, whether they dial the number or simply hit the "click-to-call" button, have a defined need. In some cases, those callers have an urgent need. Qwickle generates warm leads for your business that result in higher conversion rates.
As a small business, you likely have a much smaller budget for marketing than larger competitors. This means you have to invest those marketing dollars wisely. Generating phone calls through Qwickle boosts your return because you can use hyper-targeted ads to focus on only those consumers most likely to need your product/service. This can be based on simple demographics like gender, age, or even physical location.
All marketing campaigns succeed in the long run because the data you gather from each interaction allows for tweaks and adjustments. These changes refine your marketing campaigns to better reach an audience most likely to interact with your brand. Qwickle marketing offers a variety of useful analytics from the geographic location a call originates from to data on the specific ad that caller viewed before reaching out to your small business.
When customers research your business online, there is the possibility that misinformation can hurt your bottom line. Perhaps your business has relocated to a new physical address, changed phone numbers, or even adjusted hours. If that information is inaccurately reported online or simply not updated following one of those changes, you could lose out on sales. Pay Per Call marketing makes it simple for customers to reach out to your business on the phone. What better way is there for customers to learn accurate hours, find out where you're located, or just ask questions than picking up the phone and calling?