No matter what industry you operate in, growth is never going to be an effortless endeavor. Landscaping businesses will find a lot of competition out there looking to capture new customers for mowing, trimming, tree removal, and even exterior remodeling projects. If you want to maintain your position and grow in 2019, you need to have the right marketing tools at your disposal. Below, you can learn about three different ways to grow your landscaping business in the year ahead!
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Blogs are one of the most prominent forms of content marketing your landscaping business can use. Blogs are great because they offer your company a chance to promote itself in a variety of ways. You can post seasonal pieces with tips for preparing the yard for summer by feeding it right in the spring. You could post about how to properly trim trees to sustain lifelong growth. The point of blog posts is to offer helpful information for consumers, promote your brand as a thought leader, and even showcase new services or products that set your landscaping brand apart.
The rise of other digital forms of communication hasn't wiped out the power of email marketing. Email marketing is your brand's best means of reaching out to your customers directly by sending limited-time deals to previous clients via email or even providing updates on services and products. Best of all, email marketing can be automated so you can schedule emails to go out at certain times and relieve yourself of daily management of outgoing emails.
Perhaps most importantly, your landscaping business should focus on generating more inbound phone calls. You can integrate your business phone number into the above-mentioned forms of marketing, make sure it is prominently displayed on landing pages, include it in display/banner ads, and even promote it on social media platforms. The goal, in all cases, is to make sure that customers see your phone number and consider calling to inquire about services or schedule appointments.
Phone calls might arguably be the most effective tool you have to grow your landscaping business. When consumers can more easily find your business, they are likely to reach out directly to a human being rather than firing off an email to a faceless individual within the company. Above all else, phone calls allow for rapid resolution of issues and better communication of the exact issue that needs to be addressed. When you speak directly to customers calling your business, you can schedule appointments faster and drive greater revenue while spending less time trying to convince customers to connect with your brand.
Read More: 5 Reasons Your Business Needs Inbound Calls