Inbound marketing is critical to any business regardless of the industry or niche within which that brand operates. Inbound marketing enables customers to discover your brand and offers a variety of options for achieving that goal. As a plumbing business, a lot of inbound marketing is likely to focus on attracting customers in need of services with a quick turnaround time. Here are three ways you can generate inbound leads for your plumbing business.
Long-term keywords are valuable in generating high-quality inbound leads because of the nature of the search terms used. While short-term keywords such as "plumbing service in (city)" or "local (city) plumbers" are valuable in building brand awareness, long-tail keywords capture a higher quality of inbound leads. Examples of long-tail keywords for a plumbing business might include:
These long-tail keywords are aimed at customers looking for immediate service. The individuals that will reach out to your plumbing business as a result of interacting with content containing these long-tail keywords are ready to purchase and are considered high-quality leads.
Similar to the previous point, your content should be aimed at ideal customers. When most people need plumbing service it is the result of an emergency. They may have a big leak in their home or a pipe that froze and burst in cold weather. Whatever the needs you typically see from customers, generating inbound leads is dependent upon content that connects with the needs of the consumer.
Given that many customers in need of plumbing service face an emergency, it makes sense to promote your business phone number front and center. Use click-to-call buttons in mobile marketing efforts and place your phone number in ads so consumers in need see it quickly. Promoting your number makes it easier for those in need of plumbing service to call your business. At the end of the day, phone calls are the fastest way to generate quality inbound leads to your business by providing a direct connection between the consumer and your brand.