As a small business owner, you are often forced to wear many hats. Though your areas of expertise likely include replacing brake pads, changing oil, or working on a transmission, you also have to keep in mind what tactics you can use to grow your auto repair business. There are many options available to you, but the greatest value for your business lies in utilizing these five tips.
Once your customers drive off following your superior service, you need a reliable means of keeping the brand in front of their face. Email newsletters are a simple tool that enables you to keep your brand at the forefront of their minds. You can use them for various purposes too. One such example is using email to send helpful tips. If you operate an auto repair business in a cold-weather state, send out an email with helpful tips on preparing for winter travel.
Additionally, you can use email newsletters to provide your customers with a "thank you" for their service. You don't have to send it right away following a service appointment. Instead, regularly sending out 10% of service coupons or $20 off oil change coupons shows your current customers you care, and though they might not use it, they could pass that coupon along to a friend or family member.
Social media is a great way to connect with your customers and provide them with relevant information. All it takes is a few posts in a week to keep our brand in front of their eyes, while also delivering content that customers find entertaining and informative. With an active social media account, your brand also allows people to "check in" online. This simple action on their part increases your brand awareness.
When customers have expressed to you their pleasure with the quality and affordability of your auto repair service, it never hurts to ask them to share that info online. Yelp and other online review platforms are a better place for that positive feedback than just keeping it for your ears. Don't shy away from asking them to go onto Yelp or another platform to share with others their pleasure in dealing with your small auto repair business. This serves to further increase brand awareness with a positive twist.
After customers have had a positive experience with your repair shop, don't hesitate to ask them for a referral. You don't have to be "salesy" or get in their face about it. Asking for referrals is as simple as reminding them to tell their family and friends about your service. You could even give them a limited-time coupon for service at the time of checkout that they can then share with others.
All of the above tips are good ways to grow your small auto repair business, but the best thing you can do is get the phones ringing. Driving more phone calls to your business achieves all of the goals listed above. Promoting your phone number online puts your brand in front of consumer's eyes. Proper SEO tactics in ads that contain your phone number help ensure that those in need of emergency auto repair see your phone number in their time of need. With consumers placing more calls with each passing year, grabbing a piece of that pie generates more contact for your business and more opportunities at conversions.